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UK firm solidifies relationship with US fashion giant thanks to UKEF support

Product: Export Insurance Policy

Clothes in a shop

Long-standing partnerships

Worcestershire-based Rustin and Mallory sell wholesale vintage and printed women’s fashion to international markets ranging from the USA, Europe and Australia.

The business has long established a credible exporting history and at the start of 2020, their exporting business soared, with overseas profits increasing from 15% to 35%. The massive growth enabled them to double their staff numbers at their warehouse in Bromsgrove, Worcestershire.

Their biggest overseas customer is Urban Outfitters, who has been a client for 15 years. However, financial uncertainty caused by the pandemic saw Rustin and Mallory lose critical insurance cover, putting their longstanding relationship with the retail giants at risk.

Protecting client relationships

We were able to quickly provide the required insurance to enable Rustin and Mallory to keep trading. Our support ensured Rustin and Mallory maintained their contract with their biggest customer through challenging times.

Without UK Export Finance’s help we could have lost one of our most important customers. UKEF was extremely supportive and obtaining the insurance policy from them was quick and easy.

Harvey Morrison | Financial Controller at Rustin and Mallory